Post by account_disabled on Feb 20, 2024 5:15:02 GMT -5
The leave a whole load of credit read cash on the table but it also leads to threats to measurability being seen as existential threats to digital marketing activity as a whole. We know that there are growing threats to measuring accurately including regulatory technological and userbehavior shifts GDPR and other privacy regulations are limiting what we are allowed to do and as platforms catch up what we can do Privacy features are being included in more products added on by savvy consumers or simply being set to be on by default more often with even the biggest company in the world touting privacy as a core differentiator.
Users continue to increase the extent to which they research and buy across multiple Greece Mobile Number List devices Compared to early in Googles rise the lack of keywordlevel analytics data and the rise of not provided means that we have far less visibility into the details than we used to when the narrative of measurability was being written Now imagine that the combination of these trends meant that you lost of your analytics and data. Would it mean that your leads stopped Would you immediately turn your website off Stop marketing I suggest that the answer to all of that is no.
Theres a ton of value to digital marketing beyond the ability to track specific interactions. Were obviously not going to see our measurable insights disappear to zero but for all the reasons I outlined above its worth thinking about all the ways that our activities add value how that value manifests and some ways of proving it exists even if you cant measure it. How should we talk about value There are two pieces to the brand value puzzle Figuring out the value of increasing brand awareness or affinity Understanding how our digital activities are changing said awareness or affinity Theres obviously a lot of research into brand valuations generally and while its outside the scope of this piece to think about total brand value.
Users continue to increase the extent to which they research and buy across multiple Greece Mobile Number List devices Compared to early in Googles rise the lack of keywordlevel analytics data and the rise of not provided means that we have far less visibility into the details than we used to when the narrative of measurability was being written Now imagine that the combination of these trends meant that you lost of your analytics and data. Would it mean that your leads stopped Would you immediately turn your website off Stop marketing I suggest that the answer to all of that is no.
Theres a ton of value to digital marketing beyond the ability to track specific interactions. Were obviously not going to see our measurable insights disappear to zero but for all the reasons I outlined above its worth thinking about all the ways that our activities add value how that value manifests and some ways of proving it exists even if you cant measure it. How should we talk about value There are two pieces to the brand value puzzle Figuring out the value of increasing brand awareness or affinity Understanding how our digital activities are changing said awareness or affinity Theres obviously a lot of research into brand valuations generally and while its outside the scope of this piece to think about total brand value.